Sign Design

Investing in eye-catching commercial signage delivers an unparalleled branding impact for your company. But if you’re new to working with professional sign designers, the entire custom sign creation process can feel overwhelming initially.

Below we’ll walk through the questions we receive most frequently about our tailored signage services. Read on for plain English answers to all your pressing sign design FAQs from visual branding experts!


Your Top Sign Design Questions, Answered

What’s Your Step-By-Step Sign Design Process?

Wonderful question! Our streamlined sign design process aims to deliver stunning customized sign solutions tailored to your brand and specifications. Here is an overview of the hassle-free steps we take:

  1. Consultation – We meet to discuss your business, identity, goals, target audience and envisioned signage needs.
  2. Concept Design – We translate your vision into sign layouts, dimensional renderings, material and finish recommendations.
  3. Review & Approval – You review the sign design concepts and provide feedback to finalize.
  4. Fabrication – Our shop produces the signs according to the approved design.
  5. Installation – We professionally install your finished signage on location.

Our experienced sign designers guide you through each phase to craft sign solutions that perfectly suit your company.

How Do You Effectively Incorporate My Established Brand Identity?

We recognize how vital consistency is for branded signage. Our designers thoroughly analyze your logo, color scheme, fonts, imagery and other visual identity components. This ensures we carry a cohesive look and feel across to your new signs.

But effective branding is more than skin deep. We’ll also get to know your values, personality, voice – what makes your business one-of-a-kind. This helps us reflect the very spirit of your brand in the sign design.

The end result? Eye-catching signage that seamlessly extends your identity so customers instantly think of you.

What Signage Solutions Do You Offer Commercial Clients?

We design and fabricate virtually any type of commercial signage. Some popular options include:

  • Dimensional Building Letters & Logos
  • Monument & Pylon Signs
  • Interior Reception & Lobby Signage
  • Window Lettering & Graphics
  • Vehicle Wraps & Fleet Graphics
  • Digital Displays & Message Centers
  • Directional Wayfinding Signage Systems
  • Wall Murals, Canvas Prints & Graphics
  • Trade Show Booths & Banners

If you can envision it, our sign designers can make it happen! We welcome any signage challenge.

What Materials Do You Recommend For Custom Signs?

We work with a wide selection of beautiful, durable sign materials suitable for both indoor and outdoor applications:

  • Metals (Stainless Steel, Aluminum, Brass)
  • Plastics & Acrylics
  • Wood & Faux Wood Finishes
  • Custom Paints, Prints & Vinyls
  • Frosted, Etched & Sandblasted Finishes
  • Channel Letters & Internally Illuminated Signs

We’ll recommend different sign materials and finishes that align with your brand image and personality. Our combinations stand the test of time while commanding attention!

Do You Handle Permitting & Sign Code Requirements?

Not to worry – we’ll handle sign codes and permitting for you! Our sign designers stay current on local zoning laws and regulations. We factor necessary elements like maximum heights or setbacks right into the initial design phase.

We also submit required permits on our clients’ behalf, drawing on our strong city relationships to expedite approval. This allows you to remain focused on business operations while we navigate sign codes.

Do You Also Take Care of Professional Sign Installation?

Absolutely! As a full-service sign company, we oversee your entire project from start to finish. After designing and engineering your signage, our experienced crews handle professional mounting and installation on location.

We take extra precautions to protect your property while efficiently installing signs that enhance your brand impact. Our attention to detail and workmanship is second to none.

What Factors Determine Custom Sign Pricing?

We wish we could provide a one-size-fits-all price tag – but custom signs are, well, custom! Costs vary depending on:

  • Sign Type
  • Overall Size & Scale
  • Materials & Lighting Elements
  • Production Timeline
  • Installation Needs
  • Permitting & Concrete Work

The good news? We provide itemized written estimates so there are no pricing surprises down the road. Our fair rates offer outstanding return on investment. Let’s discuss budget goals early on!

How Quickly Can You Produce My New Business Signage?

Production times vary, but we work diligently to deliver quality sign solutions ASAP according to your schedule. Simple vinyl signs can finish production in under a week in many cases. More intricate sign projects may take 4-6 weeks depending on scope and specifics.

We streamline fabrication without sacrificing craftsmanship – and communicate timelines clearly during every step. Contact us for target completion dates tailored to your unique needs!

How Do You Handle Designing for Illuminated & Electric Signs?

Illuminated signage requires specialized design considerations for lighting components to maximize visual impact. We’re well-versed in techniques like:

  • Strategic placement & spacing of lighting elements
  • Choosing colors/materials that best showcase or diffuse lighting
  • Incorporating proper interior reflective materials & surfaces
  • Designing sign dimensions & depth to distribute lighting evenly
  • Routing electrical wiring & connections cleanly for minimal distraction
  • Specifying optimal wattage bulbs and fixtures
  • Adding separate access panels & compartments for re-lamping

The result? Illuminated signage guaranteed to shine brightly for years with minimal maintenance required. Let us show you the light!

Why Select Visual Impression Signs as Your Partner?

Our 5-star reviews and loyal customers say it all. But at the end of the day, choose us for your custom signage needs because:

  • We’re locally owned sign experts dedicated to client success
  • We make the design process enjoyable & hassle-free
  • We not only meet but exceed project expectations
  • We handle everything turnkey from concept to install
  • We stand behind our craftsmanship 100%